Improving Marketing Interactions by Mining Sequences.
Ritwik SinhaSanket MehtaTapan BohraAdit KrishnanPublished in: WISE (1) (2015)
Keyphrases
- sequential patterns
- data mining
- episode rules
- frequent sequences
- event sequences
- hidden markov models
- social media
- mining sequential patterns
- long term
- temporal association rules
- temporal sequences
- mining algorithm
- pattern mining
- web mining
- frequent patterns
- multi dimensional
- business processes
- knowledge discovery
- data mining technology
- web pages
- user behavior
- association rules
- database marketing
- long sequences
- predictive modeling
- data mining techniques
- itemsets
- customer relationship management
- sequential data
- sequential pattern mining
- web logs
- association rule mining
- image sequences