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Promoting where, when and what? An analysis of web logs by integrating data mining and social network techniques to guide ecommerce business promotions.

Muhaimenul AdnanMohamad NagiKeivan KianmehrRadwan TahboubMick J. RidleyJon G. Rokne
Published in: Soc. Netw. Anal. Min. (2011)
Keyphrases
  • social networks
  • data mining
  • web logs
  • data analysis
  • preprocessing
  • information extraction
  • integrating data mining
  • knowledge base
  • website
  • social media
  • business processes
  • business process