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Position Auctions with Budget Constraints: Implications for Advertisers and Publishers.
Shijie Lu
Yi Zhu
Anthony J. Dukes
Published in:
Mark. Sci. (2015)
Keyphrases
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budget constraints
sponsored search auctions
quasi linear
multi unit
sponsored search advertising
display advertising
bidding strategies
sponsored search
online advertising
case study
artificial intelligence
search engine
test collection
multi attribute