Marketing and the Internet - Introduction.
H. Raghav RaoAl Farooq SalamBrian DosSantosPublished in: Commun. ACM (1998)
Keyphrases
- online marketing
- internet users
- data mining
- social media
- online advertising
- internet advertising
- website
- internet marketing
- world wide
- communication technologies
- data sets
- end users
- social networks
- web technologies
- digital media
- information services
- photo collections
- long term
- consumer behavior
- mobile devices
- online consumer