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The Impact of Proximity Marketing on Consumer Reactions and Firm Performance: A Conceptual and Integrative Model.
Augustin Bilolo
Harold Boeck
Fabien Durif
Nataly Levesque
Published in:
AMCIS (2015)
Keyphrases
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management system
mathematical model
information retrieval
conceptual model
similarity measure
prior knowledge
statistical model
experimental data
formal model
neural network
bayesian networks
artificial neural networks
long term
hidden markov models
theoretical framework