Consumer engagement with eWOM on social media: the role of social capital.

Yaniv Gvili Shalom Levy

Published in: Online Inf. Rev. (2018)

Keyphrases

social capital
social media
socio cultural
online consumer
human capital
information flow
critical mass
social networks
electronic commerce
information and communication technologies
electronic word of mouth
learning environment
knowledge sharing
decision making
information technology
knowledge building