Carrying Your Long Tail: Hitting the Sweet Spots, Delighting Your Customers, and Controlling Your Costs.

Eric K. Clemons Paul F. Nunes

Published in: HICSS (2010)

Keyphrases

long tail
total cost
customer demand
recommendation systems
online advertising
markov chain
customer satisfaction
holding cost
customer relationship management
power law distribution
search engine marketing
expected profit
social media
knowledge discovery
user groups
inventory level