Clearing Policy for an Specialist Agent in Marketing Strategies.
Miriam Salcedo H.Darnes Vilariño AyalaFabiola López y LópezMaría Josefa Somodevilla GarcíaPublished in: J. Convergence Inf. Technol. (2010)
Keyphrases
- marketing strategies
- action selection
- multi agent
- direct marketing
- multiagent systems
- multi agent systems
- intelligent agents
- support systems
- customer satisfaction
- software agents
- customer relationship management
- online marketing
- life cycle
- agent technology
- reward function
- information retrieval
- decision making
- state space
- double auction