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The formation of Facebook Stickiness: the Perspectives of Media Richness Theory, Use & gratification Theory and intimacy.
Yu-Hsun Lin
Wen-Hsuan Lee
Chu My Giang
Published in:
PACIS (2016)
Keyphrases
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theoretical basis
multimedia
theoretical framework
data mining
database systems
expert systems
collaborative learning
data collection
online social networks
information theory