A new heuristic for influence maximization in social networks.
J. David Nuñez-GonzalezBorja AyerdiManuel GrañaMichal WozniakPublished in: Log. J. IGPL (2016)
Keyphrases
- influence maximization
- social networks
- greedy algorithm
- viral marketing
- information propagation
- diffusion model
- influence propagation
- diffusion models
- online social networks
- social network analysis
- dynamic programming
- social media
- optimal solution
- social interaction
- information diffusion
- seed set
- social relationships
- community detection
- link prediction
- community structure
- network structure
- steady state
- upper bound
- reinforcement learning