How Facebook Impacts on Young Consumers' Buying Decisions on E-Retailers.
Fangni WangNadia AminPublished in: WEBIST (2013)
Keyphrases
- young adults
- decision making
- online shopping
- social media
- social networks
- supply chain
- decision makers
- marketing strategies
- social networking sites
- online social networks
- privacy policies
- marketing campaigns
- social networking
- social media platforms
- social connections
- neural network
- decision process
- data sets
- stochastic demand
- online learning environment