Experience from Attempts to Implement an e-CRM System in an e-Commerce Micro Enterprise.
Arkadiusz JanuszewskiKinga KrupcalaPublished in: PLAIS (2021)
Keyphrases
- customer relationship management
- business process reengineering
- electronic commerce
- internet usage
- electronic business
- small and medium sized enterprises
- competitive advantage
- business activities
- business models
- business applications
- data sets
- knowledge management
- case study
- business intelligence
- enterprise architecture
- business processes
- business world
- text mining
- business goals
- data warehouse