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Intelligent analysis of EEG signals to assess consumer decisions: A Study on Neuromarketing.
Nikunj Phutela
Abhilash P
Kaushik Sreevathsan
B. N. Krupa
Published in:
CoRR (2022)
Keyphrases
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statistical analysis
eeg signals
empirical studies
decision making
feature extraction
least squares
positive and negative
texture analysis
consumer behavior