Virtual reality in retailing: a meta-analysis to determine the purchase and non-purchase behavioural intention of consumers.
Satyam MishraAnubhav MishraAshish DubeyYogesh K. DwivediPublished in: Ind. Manag. Data Syst. (2024)
Keyphrases
- virtual reality
- meta analysis
- virtual environment
- electronic commerce
- grocery shopping
- online shopping
- photorealistic
- product information
- three dimensional
- augmented reality
- marketing strategies
- computer graphics
- purchasing behavior
- computer animation
- online stores
- microarray data
- virtual world
- virtual reality technology
- virtual space
- virtual training
- multi sensory
- online retailers
- tangible user interface
- neural network
- interactive virtual
- purchase decision
- internet shopping
- machine learning
- virtual museum
- visual data mining
- computer vision
- image processing
- signal processing
- virtual humans