Mining advertiser-specific user behavior using adfactors.
Nikolay ArchakVahab S. MirrokniS. MuthukrishnanPublished in: WWW (2010)
Keyphrases
- user behavior
- online advertising
- user behavior patterns
- user interaction
- user experience
- behavioral targeting
- log analysis
- user browsing
- click through rate
- search advertising
- user actions
- web usage mining
- user preferences
- individual user
- click models
- user intent
- browsing behavior
- data mining
- mining algorithm
- text mining
- implicit feedback
- user behaviour
- pattern mining
- sequential patterns
- knowledge discovery
- social networks