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Unlocking the value from car data: A taxonomy and archetypes of connected car business models.

Felix SterkAlexander StockerDaniel HeinzChristof Weinhardt
Published in: Electron. Mark. (2024)
Keyphrases
  • business models
  • data sets
  • data points
  • database
  • data analysis
  • electronic commerce
  • databases
  • case study
  • relational databases
  • user interface
  • data sources