Using Data Science Tools in E-Commerce: Client's Advertising Campaigns vs. Sales of Enterprise Products.
Tetiana ZatonatskaTomasz WolowiecOleksandr DluhopolskyiOleksandr PodskrebkoOlena MaksymchukPublished in: ITEST (2022)
Keyphrases
- data science
- advertising campaigns
- customer preferences
- statistical learning
- electronic commerce
- product information
- customer support
- decision support
- machine learning
- customer loyalty
- online advertising
- data mining
- end users
- cross selling
- big data
- potential customers
- product search
- database
- website
- databases
- life cycle
- web search
- real world