Keyphrases
- decision making
- risk management
- multi channel
- risk assessment
- high risk
- consumer behavior
- long term
- risk factors
- commercial banks
- website
- logistic regression
- database
- risk analysis
- marketing strategies
- data mining
- risk measures
- knowledge discovery
- minimum risk
- purchase behavior
- telecommunications industry
- potential customers
- database marketing
- credit risk
- customer relationship management
- data mining technology