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Performance Measurement of Mobile Marketing in Multi-Channel Environments.
Ragnar Schierholz
Alexander Ostrowski
Susanne Glissmann
Lutz M. Kolbe
Walter Brenner
Published in:
ICMB (2005)
Keyphrases
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multi channel
data broadcast
single channel
mobile advertising
computing environments
telecommunications industry
mobile phone
mobile applications
mobile devices
anti aliasing
dynamic environments
mobile communication
mobile environments
mobile users
mobile services
channel assignment
context aware
image processing