Retrieval models for audience selection in display advertising.
Sarah K. TylerSandeep PandeyEvgeniy GabrilovichVanja JosifovskiPublished in: CIKM (2011)
Keyphrases
- retrieval model
- advertising campaigns
- display advertising
- language modeling
- language model
- information retrieval systems
- statistical language models
- document retrieval
- test collection
- information retrieval
- retrieval effectiveness
- vector space
- online advertising
- text retrieval
- user queries
- retrieval framework
- retrieval systems
- retrieval functions
- query expansion
- inference network model
- end users
- relevance feedback
- probabilistic model
- query terms
- query processing
- search engine
- search advertising
- machine learning
- document collections