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Product involvement and routine use of a niche product from a well-known company: The moderating effect of gender.
Qianqian Zhang
Zeyu Peng
Xitong Guo
Doug Vogel
Published in:
Inf. Manag. (2023)
Keyphrases
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life cycle
product development
product quality
genetic algorithm
artificial intelligence
information systems
case study
social networks
e learning
production planning
product design
product information
market share