Login / Signup

The roles of brand community and community engagement in building brand trust on social media.

Mohammad Reza HabibiMichel LarocheMarie-Odile Richard
Published in: Comput. Hum. Behav. (2014)
Keyphrases
  • social media
  • virtual communities
  • online communities
  • social media streams
  • knowledge sharing
  • social capital
  • community members
  • website
  • social media data
  • social roles