Strategic Framework for Web2 Mobile Marketing.

Bong Gyou Lee Hyunsik Seo Yong Beom Kim Soo Kyung Park Taisiya Kim

Published in: KSII Trans. Internet Inf. Syst. (2011)

Keyphrases

website
decision making
theoretical framework
semantic web
mobile phone
link analysis
long term
probabilistic model
web content
customer retention