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The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice.

Hatice KizginBidit Lal DeyYogesh K. DwivediD. Laurie HughesAhmad JamalPaul JonesBianca KronemannMichel LarocheLisa PeñalozaMarie-Odile RichardNripendra P. RanaRene RomerKuttimani TamilmaniMichael D. Williams
Published in: Int. J. Inf. Manag. (2020)
Keyphrases
  • current challenges
  • social media
  • future directions
  • utmost importance
  • cross cultural
  • electronic commerce
  • social networks
  • expert systems
  • fuzzy logic
  • big data
  • rapid development
  • network effects
  • internet enabled