An Empirical Study of User Behavioral Intention to Accept of Mobile TV: An Integration of TAM with Entertainment.

Chuncai Lin Hailan Gu Yanpeng He

Published in: ICEBE (2012)

Keyphrases

perceived usefulness
user satisfaction
user interaction
user acceptance
end users
user experience
mobile services
mobile applications
technology acceptance model
behavioral intention
mobile devices
collaborative filtering
data integration
theoretical framework
m learning