Towards reasonable Revenue Streams through Marketing in Mobile Social Networks.
Christian KahlAndreas AlbersPublished in: MMS (2010)
Keyphrases
- social networks
- social media
- viral marketing
- mobile advertising
- mobile devices
- social network analysis
- telecommunications industry
- return on investment
- data streams
- customer base
- mobile payment
- real time
- mobile applications
- online social networks
- mobile phone
- social networking
- customer behavior
- link prediction
- direct marketing
- mobile networks
- data mining
- social network data
- customer relationship management
- mobile computing
- mobile learning
- information diffusion
- mobile technologies
- transactional data
- mobile users
- social interaction
- context aware
- high quality
- decision making
- social relationships
- marketing strategies
- dynamic pricing
- community detection
- database marketing
- e learning