Research on the big data collection mode of consumers for innovative products and brand value factors.
Xiaohong YuYu-Che HuangPublished in: AICCC (2022)
Keyphrases
- big data
- shopping behavior
- cloud computing
- data analysis
- product information
- social media
- unstructured data
- big data analytics
- data processing
- vast amounts of data
- data management
- online shopping
- business intelligence
- data visualization
- purchase intention
- massive data
- data science
- marketing campaigns
- knowledge discovery
- data warehousing
- competitive environment
- high volume
- data driven decision making
- consumer reviews
- purchase decision
- business analytics
- consumer behavior
- massive datasets
- data analytics
- document collections
- decision support
- social networks
- machine learning
- data intensive computing
- data mining