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Investigating consumers' cognitive, emotional, and behavioral engagement in social media brand pages: A natural language processing approach.
Long Ma
Wei Ou
Chei Sian Lee
Published in:
Electron. Commer. Res. Appl. (2022)
Keyphrases
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social media
natural language processing
human decision making
social media streams
decision making
brand image
website
information extraction
affective computing
online consumer
search engine
natural language
social connections
text mining
web pages
wordnet
social networks
machine learning
social factors
question answering
affect sensing
information processing
computational linguistics
learning environment
artificial intelligence
machine translation
word sense disambiguation
keywords
named entities
named entity recognition
cognitive processes
social media data
semantic relations
online shopping
cognitive architecture
text summarization
user generated content
computational models
social networking
cognitive science
knowledge representation
emotional state
cognitive model
emotional intelligence
computational biology
mental models
big data
information retrieval