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The effects of website design on purchase intention in online shopping: the mediating role of trust and the moderating role of culture.

Boudhayan GangulySatyabhusan DashDianne CyrMilena M. Head
Published in: Int. J. Electron. Bus. (2010)
Keyphrases
  • online shopping
  • purchase intention
  • website design
  • online consumer
  • customer satisfaction
  • information systems
  • website
  • personal information
  • real time
  • social networks
  • service quality
  • social capital