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An Empirical Investigation of the Sales-Promotion Relationship: Modeling Factors Through Linear Regression Analysis.

Anuja BokhareAishwarya KulkarniMadhuri Rao
Published in: IC3I (2023)
Keyphrases
  • factors affecting
  • factors that influence
  • factors that affect
  • real time
  • case study
  • digital libraries
  • independent variables
  • structural equation modeling