Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing.
Rositsa DimitrovaKatia Rasheva-YordanovaIliyan IlievPublished in: MIPRO (2024)
Keyphrases
- short and long term
- social media
- decision making
- website
- customer relationship management
- long term
- data mining
- data mining technology
- database marketing
- marketing strategies
- database
- consumer behavior
- real world
- target audience
- predictive modeling
- direct marketing
- viral marketing
- search engine
- potential customers
- learning algorithm
- information retrieval
- mobile advertising