Examining the motivation of consumers'purchase of video games in Taiwan.
Lo Ching WenChiu Chun ChinPublished in: ICE-GIC (2010)
Keyphrases
- video games
- grocery shopping
- online shopping
- product information
- learning experience
- game play
- learning achievement
- marketing strategies
- educational games
- purchasing behavior
- computer games
- consumer behavior
- game design
- online stores
- serious games
- game playing
- purchase decision
- comparison shopping
- learning tools
- game development
- online retailers
- commercial games
- internet shopping
- artificial intelligence
- game based learning
- electronic commerce