How do nonprofit organizations (NPOs) effectively engage with the public on social media? Examining the effects of interactivity and emotion on Twitter.
Yafei ZhangChuqing DongYuan ChengPublished in: Internet Res. (2023)
Keyphrases
- social media
- public opinion
- social networks
- social media data
- user generated content
- online sources
- social networking
- social media platforms
- information diffusion
- social interaction
- information systems
- online social networks
- online social media
- information technology
- learning experience
- crisis management
- decision making
- facial expressions
- online communities
- reputation management
- social web
- social behavior
- social media sites
- online social
- emerging topics
- real world events
- emotion recognition
- organizational learning
- big data
- online learning
- learning environment