Navigating the Stream: Unveiling the Factors Shaping Consumer Purchase Intention in Live Streaming Shopping on Social Media Platforms.
Prianka SarkerYogesh K. DwivediPublished in: TDIT (3) (2022)
Keyphrases
- online shopping
- purchase intention
- shopping behavior
- live streaming
- social media platforms
- online stores
- social media
- survey data
- customer satisfaction
- structural equation modeling
- peer to peer
- factors affecting
- data streams
- service quality
- personal information
- limited bandwidth
- factors that affect
- recommendation systems
- real time
- life cycle
- electronic commerce
- website