The Effect of Digital Nudging Techniques on Customers' Product Choice and Attitudes towards E-Commerce Sites.
Djordje DjuricaKathrin FiglPublished in: AMCIS (2017)
Keyphrases
- attitudes toward
- product information
- customer preferences
- product recommendation
- online stores
- statistically significant
- consumer behavior
- website
- customer base
- perceived usefulness
- computer technology
- college students
- dependent variables
- customer requirements
- electronic commerce
- online retailers
- customer demand
- potential customers
- purchase intention
- computer usage
- software vendors
- sixth grade
- negative impact
- survey instrument
- marketing strategies
- perceived risk
- behavioral intention
- customer behavior
- online banking
- purchasing behavior
- purchase decision