Analysing search engine advertising research: synthesis of two decades of research.
Hamed JafarzadehAybüke AurumJohn D'AmbraAmir Hossein GhapanchiPublished in: Int. J. Inf. Syst. Chang. Manag. (2015)
Keyphrases
- search engine
- sponsored search
- web search
- web search engines
- sponsored search auctions
- online advertising
- search advertising
- information retrieval
- program synthesis
- query logs
- search queries
- information access
- user queries
- search logs
- search behavior
- search quality
- database
- search result
- retrieval systems
- keywords
- data sets
- real time