Mining changes in customer buying behavior for collaborative recommendations.
Yeong Bin ChoYoon Ho ChoSoung Hie KimPublished in: Expert Syst. Appl. (2005)
Keyphrases
- customer behavior
- transactional data
- data mining
- marketing strategies
- data mining techniques
- customer service
- marketing campaigns
- collaborative environment
- web logs
- data mining methods
- web mining
- electronic commerce
- collaborative learning
- data mining technology
- sequential patterns
- behavior patterns
- frequent patterns