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An Organizational Perspective on Critical Success Factors for Customer Relationship Management - A Descriptive Case Study.
Nora Kamprath
Maximilian Roeglinger
Published in:
AMCIS (2009)
Keyphrases
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critical success factors
customer relationship management
case study
competitive advantage
data mining applications
data mining
information systems development
data mining technology
artificial intelligence
real world
call center
databases
information systems
design process
literature review