Mobile phone customer retention strategies and Chinese e-commerce.

Jianping Peng Jing Quan Shaoling Zhang

Published in: Electron. Commer. Res. Appl. (2013)

Keyphrases

mobile phone
customer retention
mobile devices
mobile users
customer relationship management
smart phones
mobile learning
customer satisfaction
electronic commerce
mobile applications
mobile technologies
social networks
information systems
data mining technology
small screen
mobile phone users