Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing.
Li LiXiaotong LiWenmin QiYue ZhangWensheng YangPublished in: Electron. Commer. Res. (2022)
Keyphrases
- predictive analytics
- data mining
- business intelligence
- similar problems
- exploratory data analysis
- data mining applications
- predictive model
- data warehousing
- intelligence analysis
- cloud computing
- predictive modeling
- data analysis
- neural network
- data warehouse
- data clustering
- social media
- real world
- open standards
- business users
- decision making
- social network analysis
- object oriented
- knowledge discovery
- probabilistic model
- case study