A note on search based forecasting of ad volume in contextual advertising.

Xuerui Wang Andrei Z. Broder Marcus Fontoura Vanja Josifovski

Published in: CIKM (2008)

Keyphrases

contextual advertising
search algorithm
search space
online advertising
sponsored search
short text
search strategy
search methods
search strategies
website
keywords
digital libraries
information extraction
user queries