K-Means Clustering-Based Market Basket Analysis: U.K. Online E-Commerce Retailer.

Published in: ICIT (2021)

Keyphrases

market basket analysis
k means
association mining
association rules
clustering method
electronic commerce
clustering algorithm
apriori algorithm
supply chain
data mining techniques
data mining tools
machine learning
data mining
databases
database systems
mining association rules
transactional databases