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Predicting Website Audience Demographics forWeb Advertising Targeting Using Multi-Website Clickstream Data.

Koen W. De BockDirk Van den Poel
Published in: Fundam. Informaticae (2010)
Keyphrases
  • website
  • clickstream data
  • advertising campaigns
  • online advertising
  • web pages
  • web content
  • browsing behavior
  • web server
  • web usage mining
  • internet marketing
  • behavioral targeting
  • high level
  • web logs
  • user centric