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Customer relationship management performance measurement using balanced scorecard and fuzzy analytic network process: The case of MAPNA group.

Shahideh Nasery IsfahaniAhmad Asle HaddadEmad RoghanianMehdi Rezayi
Published in: J. Intell. Fuzzy Syst. (2014)
Keyphrases
  • customer relationship management
  • network structure
  • fuzzy clustering
  • real world
  • information systems
  • database systems
  • fuzzy sets
  • decision support
  • fuzzy rules
  • membership functions
  • competitive advantage