The Effect of Personal Innovativeness on Mobile Payment to Behavioral Intentions Perceived Enjoyment as a Moderator.
Chiu-Chin ChenChia-Chun LiaoHsueh-Hua ChenHsing-Wen Milton WangWu-Xiong ZhuoPublished in: ICCE-TW (2019)
Keyphrases
- perceived usefulness
- theory of planned behavior
- user satisfaction
- mobile payment
- positive effects
- behavioral intention
- computer self efficacy
- factors affecting
- perceived risk
- subjective norm
- factors that affect
- attitudes toward
- technology adoption
- mobile services
- technology acceptance
- university students
- business models
- continuance intention
- data streams
- data warehouse