Business social media analytics: Characterization and conceptual framework.
Clyde W. HolsappleShih-Hui HsiaoRamakrishnan PakathPublished in: Decis. Support Syst. (2018)
Keyphrases
- conceptual framework
- social media
- big data
- business models
- business intelligence
- big data analytics
- theoretical framework
- virtual organization
- online marketing
- cloud computing
- sharing platform
- crisis management
- unstructured data
- electronic commerce
- data mining
- data analytics
- business decisions
- technological innovation
- social networks
- business process
- social media platforms
- data analysis
- user generated content
- business processes
- knowledge management
- business analytics
- information systems
- conceptual model
- decision making
- data management
- social media data
- agent negotiation
- machine learning
- predictive analytics
- learning analytics
- data warehouse
- knowledge discovery
- case study