Online Advertising in Online-to-Offline Retailing Environments: The Moderating Effects of Salesforce and Product Lines.
Yunkun ZhaoLiwen HouPublished in: ICIS (2019)
Keyphrases
- online advertising
- user behavior
- product lines
- advertising campaigns
- display advertising
- behavioral targeting
- product line
- long tail
- management practices
- user experience
- internet advertising
- data mining
- dynamic environments
- contextual advertising
- search advertising
- databases
- online learning
- data model
- case study
- software product line
- software development
- artificial intelligence