Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology.
Fred D. DavisPublished in: MIS Q. (1989)
Keyphrases
- perceived usefulness
- user acceptance
- information technology
- factors affecting
- factors that affect
- attitudes toward
- questionnaire survey
- user satisfaction
- university students
- structural equation modeling
- information systems
- technology acceptance
- technology adoption
- computer self efficacy
- technology acceptance model
- positive effects
- researchers and practitioners
- information quality
- statistically significant
- job satisfaction
- subjective norm
- factors influencing
- perceived risk
- social interaction
- service providers
- continuance intention
- theory of planned behavior