Maximizing the Spread of Competitive Influence in a Social Network Oriented to Viral Marketing.
Hong WuWeiyi LiuKun YueWeipeng HuangKe YangPublished in: WAIM (2015)
Keyphrases
- viral marketing
- social networks
- influence maximization
- information propagation
- online social networks
- influential nodes
- information diffusion
- social influence
- diffusion models
- social media
- social relationships
- influence propagation
- social network analysis
- link prediction
- social network data
- social behavior
- social interaction
- information systems