Management of Customer Relationship in Business Media - The Case of the Financial Industry.
Veith KörnerHans-Dieter ZimmermannPublished in: HICSS (2000)
Keyphrases
- competitive environment
- competitive intelligence
- competitive advantage
- financial services
- decision making
- knowledge management
- business models
- multimedia
- customer relationship management
- business environment
- information systems
- business world
- stock market
- case study
- information technology infrastructure
- risk management
- financial markets
- project management
- commercial banks
- service management
- customer behavior
- return on investment
- web services
- business opportunities
- business managers
- relationship management